Imagine life without fibroids
- Client
- The Microsurgery
- Year
- 2025
- Role
- Layout, artwork & print production
A patient pamphlet, handed out in consulting rooms and at awareness events.
Most patients have never heard of the procedure, and a pamphlet gets a few minutes of their attention at most.
Structure
A roll fold opens in three stages, so the pamphlet makes its case in three steps. The cover carries one promise. The inner flap answers what patients ask first: the risks, and whether they can still fall pregnant. The full spread then covers what fibroids are, how the procedure works, and why patients choose it over open surgery.
Panels
- Front cover: headline, campaign mark and strapline over a full-bleed photograph
- Inner flap: risks, and UFE and pregnancy
- Back cover: patient quotes, campaign lock-up, hospital locations and contact details
- Inside one: what fibroids are, symptoms, and international recognition
- Inside two: the procedure in three numbered steps, each with its own diagram
- Inside three: advantages over open surgery, a contact band and the clinical team
Production
Set as two 303 × 216 mm pages with 3 mm bleed, with the creases marked on a separate layer. Nothing that has to be read crosses a fold.
The pamphlet
7 images
Details
6 notes- Format
- A4 roll fold, six panels
- Flat size
- 297 × 210 mm
- Folded size
- 99 × 210 mm
- Panels
- 98, 99 and 100 mm wide, so the tucked panel clears the crease
- Stock
- 150 gsm silk
- Colour
- CMYK, press-ready PDF
Three folds, three steps: one promise on the cover, the first questions on the flap, the full procedure inside.
